Moran Gil
Meet
On June 16, 2025, a missile struck just one block from Moran Gil’s beloved bakery, “Cakery”, on Allenby Street in Tel Aviv. The explosion damaged nearly every business on the block, including his.
Just one day earlier, Moran had shared a heartfelt video about the impossible balance of running a business during war: caring for his staff, his kids, his customers — all while missiles threatened overhead.
“I don’t have the energy to fight in so many directions at once,” he said. “But I’m healthy, my kids are safe, and I have work to do.”
When the missile hit, Moran rushed to assess the damage. He swept up glass, salvaged what he could, and took photos for reimbursement from the government — anything to reopen.
And he did — in less than 24 hours.
Alongside his staff, Moran baked through the night. By morning, Cakery was open again, and the line down the street proved what we already know: Israelis choose life, sweetness, and hope — even in the darkest moments.
Meet Moran
Baking is in Moran’s blood — his mother was a pastry chef, and he grew up surrounded by sweets in northern Israel. Before COVID-19, he worked in advertising, but as the world shut down, he began sharing his cakes online. Orders rolled in, and soon after, Cakery was born.
Despite the ongoing war, Moran continued to grow his thriving business, creating seasonal treats — including a special Pride Month cake, launched just days before the Tel Aviv parade was canceled due to rising tensions.
Support Israeli Resilience — One Sweet Bite at a Time
Now, we're honoring Moran, his team, and the many small businesses impacted by this war — and you can help!
Where Your Donation Goes
We’re partnering with Citizen’s Kitchen, a grassroots wartime effort founded by the sisters behind Citrus & Salt Cooking School in Tel Aviv. When the war began on October 7, they transformed their cooking school into a full-scale meal operation — now cooking up to 500 hot meals a day for IDF soldiers defending our country
displaced families across Israel, and vulnerable citizens affected by the war
Your donation will help us purchase baked goods directly from Moran’s bakery to be included in Citizen’s Kitchen’s meal packages — offering nourishment, support, and a taste of hope.
For Just $18, You’ll:
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Support a small business rebuilding from destruction
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Provide comfort and nourishment to those on the frontlines and those displaced from their homes
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Remind Israelis they are not alone
Help us reach our goal of $1800 by FRIDAY, JUNE 27!
“I’m really moved to hear people abroad want to help. Every purchase helps us.” — Moran Gil
SUPPORT MORAN GIL X CITIZEN'S KITCHEN
SUPPORT MORAN GIL X CITIZEN'S KITCHEN
