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Shany Herzberg
Meet
Shany Herzberg is the designer behind SIGMA, a jewelry brand that fuses industrial design with the timeless art of goldsmithing. Since launching in 2018, Shany has been creating distinctive pieces that blend strength with elegance, using unconventional shapes and the beauty of handcrafted jewelry. Designed and crafted in her Tel Aviv studio, each piece is a reflection of Shany’s philosophy: balancing softness, strength, courage, femininity, and power.
“My goal is to create jewelry that’s comfortable yet distinctive, helping you express your personal style with confidence,” Shany shares.
The events of October 7 deeply affected Shany, prompting her to pause her business and focus on volunteering at hotels in the Dead Sea, where displaced Israelis were seeking refuge. However, after two months, Shany returned to her craft, creating the Heritage Collection—an emotionally charged line of jewelry that reflects her Jewish identity and resilience.
“Working with my hands helps me find meaning and satisfaction during these difficult times,” she says. Through SIGMA, Shany continues to create with purpose, drawing strength from her personal journey and the community around her.
SIGMA combines industrial design and goldsmithing to create jewelry that balances strength and elegance.
“My goal is to create pieces that are both comfortable and distinctive, helping you express your personal style with confidence”
