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Einav has spent over 17 years turning her passion for pottery into a thriving business. She grew up in northern Israel in Kfar Vradim, where she was surrounded by nature’s beauty—a constant source of inspiration.

Einav’s journey into ceramics began as a creative escape, something she did alongside her business studies and career in the tech industry. “Ceramics was my sanctuary, a place where I could truly express myself,” she says. But as her love for pottery deepened, her corporate job grew less fulfilling.

During maternity leave, Einav made the bold decision to leave the corporate world and follow her passion. Transitioning from tech to entrepreneurship while adjusting to motherhood was challenging, but her drive transformed her passion into a full-time career.

Today, her studio produces handcrafted ceramics known for their timeless beauty and durability.Her work isn’t just about making objects; it’s about crafting experiences. "I want my pieces to turn everyday moments into something special," Einav shares, “Whether it's a coffee mug that makes a morning ritual feel luxurious or a vase that adds a touch of elegance to a home, my ceramics bring warmth and character to any space.”

Despite the challenges of the current war, Einav’s passion remains unwavering. The war may have halted business activity, but the support from international customers has helped her keep the studio open and continue creating.